There’s something timeless about gold. It glimmers with elegance, celebrates tradition, and marks life’s biggest milestones. Whether it’s a dainty bracelet, a bold wedding set, or a bespoke necklace for Eid, gold jewellry carries stories and if you’re in London, Green Street is one of the best places to begin (or expand) that story. This bustling stretch in East London is home to some of the most iconic gold jewellry shops in Green Street, London, attracting buyers from across the city and beyond.
If you’re planning a visit or even just window shopping for now—this guide is here to walk you through what makes Green Street a go-to gold destination, how to shop smart, and what trends are shining brightest this year.
Why Green Street? A Cultural and Shopping Landmark
Green Street in Upton Park isn’t your average high street. It’s a blend of cultures, styles, and family-run businesses, especially known for South Asian fashion, bridalwear, and you guessed it gold. The gold jewellery shops in Green Street, London are loved not just for their variety, but also for their craftsmanship, heritage, and competitive pricing.
For decades, families have passed down traditions of visiting Green Street when shopping for weddings, engagements, or gifting. From intricate 22-carat bangles to contemporary gold chokers with diamond detailing, the diversity here rivals even the big-name stores in Hatton Garden or Birmingham’s Jewellery Quarter but with a more personal, community-driven experience.
What Makes Green Street Gold Shops Stand Out?
Let’s get into what truly sets a Green Street gold shop apart.
# Handcrafted Heritage
Many of these jewellery pieces are handcrafted by artisans with decades of experience. Designs often fuse South Asian, Middle Eastern, and contemporary Western elements—giving you access to traditional kundan, polki, and meenakari work alongside minimalist modern styles.
# Bespoke Designs & Personal Service
Looking for a custom bridal set? Many shops offer bespoke design services where you can create your dream piece from scratch. The family-run businesses here pride themselves on building long-term relationships with their clients—offering genuine advice rather than a hard sell.
# Authenticity & Carat Clarity
Nearly all gold jewellery shops in Green Street, London offer 22-carat gold jewellery, with hallmarks ensuring authenticity. Some shops also offer 24-carat investment-grade gold bars and coins, making it a destination not just for jewellery lovers but also for gold investors.
Top Gold Jewellery Shops to Explore on Green Street
While there are dozens of excellent jewellers along the strip, here are a few standouts that buyers and locals frequently recommend:
1. Jewel Palace
📍 312 Green Street, London E13 9AP
Known for its elegant bridal sets and wide selection of bangles, Jewel Palace blends classic Indian artistry with modern silhouettes. Their knowledgeable staff provide personalized assistance, making this a great stop for bridal or occasion wear.
2. Chandi Goldsmiths
📍 364 Green Street, London E13 9AP
A Green Street favourite for over two decades, Chandi Goldsmiths is trusted for authentic 22-carat pieces, often crafted with intricate detailing. Their collection includes necklace sets, earrings, and custom-engraved gifts.
3. PureJewels
📍 290-292 Green Street, London E13 9AP
PureJewels offers a chic blend of traditional and modern British-Asian jewellery. Their collections are ideal for daily wear and special occasions, and they’ve won praise for their ethical sourcing and excellent customer service.
4. Taj Jewels
📍 426 Green Street, London E13 9JJ
A top pick for Pakistani-style bridal sets, Taj Jewels features a spacious showroom with everything from gold and platinum to diamond and gemstone jewellery. They also have flexible trade-in and customisation options.
5. Meena Jewellers
📍 312-314 Green Street, London E13 9AP
Known for intricate Meenakari work, antique finishes, and family-friendly service. They often run seasonal promotions on bridal sets.
6. Gandhi Jewellers
📍 325 Green Street, London E13 9AR
A classic stop for traditional 22-carat jewellery, with a great selection of children’s bangles and karas as well.
7. Dilan Jewellers
📍 339 Green Street, London E13 9AR
Offering modern, minimalist gold designs alongside ethnic wedding sets, Dilan Jewellers has a younger aesthetic and is popular on Instagram.
What’s Trending in Gold Jewellery Right Now?
The fashion world may change rapidly, but gold has a way of adapting while staying timeless. Here are some current trends lighting up Green Street’s display cases:
Chunky Gold Chains and Hoops
Inspired by both 90s fashion and contemporary streetwear, chunky gold accessories are making a big comeback—especially among younger buyers. Many shops are offering them in modern, gender-neutral styles.
Heritage Bridal Sets
Despite modern trends, traditional sets for weddings are still in high demand. Think layered necklaces, matha pattis, nose rings, and jhumkas crafted in 22-carat gold, often paired with kundan or polki stones. TikTok wedding influencers and Desi bridal stylists are bringing these vintage vibes back into the spotlight.
Minimalist Gold Jewellery
For everyday wear, slim bangles, pendant necklaces, and stackable rings are topping the trend charts. They’re versatile, elegant, and budget-friendly.
Tips for Shopping Gold on Green Street
Whether you’re splurging on a big purchase or just browsing, here are a few tips to make the most of your visit:
Do Your Homework
Understand current gold prices (they’re updated daily) and familiarize yourself with how karats work. Most shops on Green Street sell 22ct jewellery, which is ideal for durability and shine.
Ask for Hallmark Certification
Legit jewellers in the UK must hallmark their gold. Make sure your piece is stamped and that the shop provides paperwork for authentication—especially for larger purchases.
Negotiate Respectfully
While prices aren’t typically haggled as aggressively as they might be abroad, there is usually some wiggle room—especially if you’re buying multiple pieces or a bridal set.
Time It Right
During festive seasons like Eid, Diwali, or wedding season (April–September), shops get very busy. Visiting during quieter months or mid-week often means better service and sometimes better deals.
Set a Budget Before You Go
Gold can be mesmerizing—both in look and cost. Knowing your limit helps you shop smarter and keeps you from getting dazzled into an impulse buy.
Gold as a Lifestyle Investment
It’s not just about sparkle—gold is increasingly being seen as a lifestyle investment. Whether worn daily or kept for special occasions, gold retains value over time, unlike fast fashion or tech gadgets that depreciate quickly.
Moreover, there’s a growing trend among younger buyers (especially in multicultural cities like London) who are shifting towards heirloom-quality pieces that last for decades, not seasons. Many are also exploring gold as a financial fallback—buying small gold coins or chains monthly instead of savings accounts, as advised by influencers in personal finance and fashion alike.
Wrapping Up: Why Green Street Still Shines Bright
Green Street offers something special—a mix of community spirit, rich culture, and trusted craftsmanship that turns jewellery shopping into a cherished experience. Whether you’re buying your first gold ring, upgrading your bridal set, or just soaking in the atmosphere, the gold jewellery shops in Green Street, London provide more than just glitter—they offer legacy.
So next time you’re in East London, take a stroll down Green Street. Stop in for a chat with a jeweller, try on a few pieces, and maybe even take home a little gold sparkle of your own.
